An exploration of the primary physical forces behind the car and a research of forces that underlie our existence in the universe.
A short film, 2021
The project is a bespoke commission for BMW that explores the visualisations of electricity and power.
Launched on the brand’s digital channels along with Maxim’s interview about his philosophy and art practice, the project celebrated the launch of a new electric model by the brand.
The artwork became an exploration of the primary physical forces behind the car. BMW i4 was placed into three digital interiors, and each of them had it own unique installation that depicted a certain phenomenon.
A short film begins with the car standing inside the pool, filled with magnetic particles. Impacted by the energy of a starting vehicle, particles form structures reminding of field lines and spread across powerful flashes of light and colour.
Driving into the second space, the car interacts with particles underneath a glass platform that shape static magnetic fields. Moving between the poles, elements transmit the energy and make vibrant shades of blue emerge from the quietness of black.
The third installation is a ceiling installation made of sensitive lines that attract to the car when it drives by. With each line having a unique shape, the spatial sculpture is hypnotising, breathing, and complex.
The installations unite into a total work of art that combines architecture, sculpture, motion, and physics that is living and reacting. Zhestkov makes visible things that are not usually seen, while underlying the most fundamental aspects of our life — our technology, our nature, our mind.
Experimenting and looking inside the interactions of elements and forces, the artist’s goal is to share the sense of awe and wonder and find something new within the familiar.
Modules is a VR art experience, where architecture, sculpture, film, and music blend together to immerse viewers into Zhestkov's world.View the project
Connecting particles into mighty flows, Waves is an examination of shifts of energy in complicated systems that lead to the inevitable transformation.View the project
A combination of biological symmetry and impeccable digital matter, they are a representation of budding artificial intelligence.View the project
Two bespoke artworks created for the global launch of PlayStation 5 based on Zhestkov's projects — Layers and Computations, which became embodiments of the soul of the new console.View the project
An exploration of the primary physical forces behind the car and a research of forces that underlie our existence in the universe.View the project
Computations speculates a future when computation moves from the opaque ‘black boxes’ of our laptops and devices out into the world.View the project
Layers is an artwork dedicated to the exploration of the relationship between the inner and the outer sides of objects.View the project
An abstract representation of transformation and resilience, Volumes is an observation of digital sculptures consisting of millions of spherical particles.View the project
Exploration of the idea that every system and process can be broken down into elementary blocks.View the project
Maxim's diploma project, Modul is centred around a comprehensive exploration of the principles of a design language.View the project