Two bespoke artworks created for the global launch of PlayStation 5 based on Zhestkov's projects — Layers and Computations, which became embodiments of the soul of the new console.
Two short films, 2020
Two bespoke artworks were created for the global launch of PlayStation 5 that was streamed online in the summer of 2020 and attended by millions of viewers.
Created in close collaboration with PlayStation’s creative team and production team at Media.Work, the artworks were shown in the key moments of the presentation — at the start and at the moment of long-anticipated console reveal.
The opening video featured PlayStation's brand symbols—triangle, circle, cross, and square—appearing from white monoliths.
Slowly opening, minimalist monuments showed their complicated and ever-changing inside containing the symbols, majestic and glorious.
Based on the artwork Layers, the piece was an exploration of the difference between internal and external. Silent and nondescript at first sight, the monuments appear to be filled with energy and power. Placed in the realistic interiors, the moving sculptures are hypnotising and surreal, and the brand symbols emerge out of them as they were formed by pure imagination.
The reveal video of PlayStation 5 captured the essence of the new device — powerful and mighty.
An intricate installation made of thousands of connected particles became a centrepiece of the film.
Shaping the brand symbols and spreading impulses of blue light, it is a portal into the new world of creativity and curiosity that is ready to immerse the viewer into the universes behind the console.
A combination of biological symmetry and impeccable digital matter, they are a representation of budding artificial intelligence.View the project
Two bespoke artworks created for the global launch of PlayStation 5 based on Zhestkov's projects — Layers and Computations, which became embodiments of the soul of the new console.View the project
An exploration of the primary physical forces behind the car and a research of forces that underlie our existence in the universe.View the project
Computations speculates a future when computation moves from the opaque ‘black boxes’ of our laptops and devices out into the world.View the project
An abstract representation of transformation and resilience, Volumes is an observation of digital sculptures consisting of millions of spherical particles.View the project
Exploration of the idea that every system and process can be broken down into elementary blocks.View the project