BMW i4
An exploration of the primary physical forces behind the car and a research of energies that underlie our existence in the universe.
A short film, 2021
The project is a bespoke commission for BMW that explores the visualisations of electricity and power.
Launched on the brand’s digital channels along with Maxim’s interview about his philosophy and art practice, the project celebrated the launch of a new electric model by the brand.
The artwork became an exploration of the primary physical forces behind the car. BMW i4 was placed into three digital interiors, and each of them had it own unique installation that depicted a certain phenomenon.
A short film begins with the car standing inside the pool, filled with magnetic particles. Impacted by the energy of a starting vehicle, particles form structures reminding of field lines and spread across powerful flashes of light and colour.
Driving into the second space, the car interacts with particles underneath a glass platform that shape static magnetic fields. Moving between the poles, elements transmit the energy and make vibrant shades of blue emerge from the quietness of black.
The third installation is a ceiling installation made of sensitive lines that attract to the car when it drives by. With each line having a unique shape, the spatial sculpture is hypnotising, breathing, and complex.
The installations unite into a total work of art that combines architecture, sculpture, motion, and physics that is living and reacting. Zhestkov makes visible things that are not usually seen, while underlying the most fundamental aspects of our life — our technology, our nature, our mind.
Experimenting and looking inside the interactions of elements and forces, the artist’s goal is to share the sense of awe and wonder and find something new within the familiar.
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BMW i4
An exploration of the primary physical forces behind the car and a research of forces that underlie our existence in the universe.
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